BMC homepage redesign
The redesign of the Boston Medical Center (BMC) homepage is focused on delivering a user-friendly experience that engages patients and their families.
It highlights BMC’s comprehensive care through a welcoming layout, featuring clear navigation and intuitive calls-to-action. The homepage prominently showcases one of BMC’s specialty departments—Cancer Center alongside important resources like appointment scheduling and patient information.
Aligned with BMC's brand identity, the design uses consistent colors, typography, and imagery to ensure familiarity, trust, and ease of access for users seeking healthcare services.
Desktop Prototype
Mobile Prototype